PUBLISHING YEAR: 2001
SUMMARY: Tactical and operational guide to launching your own dog training business.
AUDIENCE: Wannabe dog trainers or established dog trainers after some fresh ideas on marketing, class curriculum, etc.
REVIEW: A must-read.
This book delivers exactly what it says on the cover: a comprehensive, detailed guide on how to set up shop as a dog trainer (and behaviour therapist).
It contains an honest account of the more negative aspects of the profession, and encourages the reader to honestly assess whether they can take those on.
The book is also full of great ideas and suggestions to give you that edge to your business.
I very much enjoyed reading this book, and it remains one of my main references in setting up my business.
More book reviews
Like the main page: If you like what I do, please let me know by clicking ‘like’ on the main page (not on this individual review). Each ‘like’ feels great and makes me want read and review more.
One Trackback
[…] So you want to be a dog trainer (Nicole Wilde): A book about the daily professional realities of being a dog trainer, with tons of tips and suggestions. How to run a dog business (Veronica Boutelle) is a complete toolkit to starting your dog business. It gets more specific than Wilde’s, so maybe just read this one once you start seriously contemplating starting the business. […]