PUBLISHING YEAR: 2007
SUMMARY: An invaluable guide to running your own dog business: from operational to strategic advice.
AUDIENCE: Definitely pick this one up it if you want to start your own dog business.
REVIEW: It is jam-packed full of tips, lessons learnt and best practices.
It offers you an exhaustive list of known risks and challenges, and how to manage them, for the usual dog businesses (mainly dog trainer, behaviourist, and walker).
It suggests pricing structures, marketing strategies, sales lines, etc. In other words, she goes through all the predictable pains, decisions and questions, and points you in the right direction.
Veronica Boutelle is clearly a savy entrepreneuress, with the writing skills to boot.
If you’re serious about starting a dog business, save yourself a lot of avoidable headaches and give yourself a chance to succeed: read this book.
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[…] about the daily professional realities of being a dog trainer, with tons of tips and suggestions. How to run a dog business (Veronica Boutelle) is a complete toolkit to starting your dog business. It gets more specific than […]